As leaders, we’ve got to help our employees understand the larger mission we’re on. They believe they’re going to change things for the better. Together, they believe they’re saving the world from something. Your options as a young aerospace engineer are to either “go get a job at Boeing and bide your time and do a couple interesting things, or you can go to SpaceX and you can be on this small team that’s trying to get to Mars.”įind a clear, simple mission that elevates your day-to-day work and make sure your employees understand what you’re truly out to do.Īnd I love that insurgent mentality. “Aerospace had become a boring industry that hadn’t changed in decades,” Ashlee explains. “These thousands of want to get to Mars as badly as Elon does,” explains Ashlee.Īnd Musk uses that mission to attract the most innovative and talented thinkers. He’s even on record saying it’s the place he wants to die (“just not on impact,” he jokingly added).Īnd he’s built the team at SpaceX around that mission. It’s a planet, so what?īut for Elon Musk, Mars is an all-consuming mission. Rally your team with an “insurgent” missionĬhances are, you don’t think about Mars a lot. But you may need to develop the discipline of saying no, change how you use your smartphone, or learn how to stay focused. In fact, it’s a little dizzying to think that Elon Musk does what he does each week in the same 168 hours you and I each get.įor us, the big idea is the same: be in control of how you spend your time. This way, he can analyze how his time is being spent among all his various ventures and in his personal life.Įvery successful entrepreneur I’ve ever met is disciplined with his or her time and firmly grasps how precious it is. There will always be more ideas, more money, more people to hire, and more problems to solve.īut time is finite, so Ashlee points out that Musk tracks his time to the minute with a spreadsheet. “He is,” as Ashlee told me, “meticulous about his time.”Įvery successful entrepreneur I’ve ever met is disciplined with his or her time and firmly grasps how precious it is. How much time does a woman want a week? Maybe 10 hours? That’s kind of the minimum, right? I don’t know.” I need to find a girlfriend, that’s why I need to carve out just a little more time. I would like to allocate more time to dating, though. He said, “I think the time allocated to the business and the kids is going fine. Treat time like your most precious resourceĪshlee Vance sat down several times with Elon Musk in order to write this biography.Īt one point, they had a conversation in which Musk felt the tension of wanting a girlfriend while also not having any time. Listen to this interview for an inside look at Musk’s life and discover the big takeaways we can use to build our businesses, even if we’re NOT building rockets. That’s because there’s nobody like Elon Musk.Īs the founder and CEO of both SpaceX and Tesla (among other ventures), he is arguably the world’s most visionary entrepreneur.Īnd on the podcast this week, I’m talking with Ashlee Vance, the man who wrote Musk’s definitive (and bestselling) biography.Īs entrepreneurs ourselves, what can we learn from a pioneering leader like Elon Musk? You probably already know who I’m talking about, don’t you? He proceeded to revitalize America’s lagging aerospace industry and dramatically grow the market for electric cars. In the early 1990s, a guy from South Africa came to the United States with $100 in his pocket.
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